The price of trust
July 18th, 2009 by tpoint“So what do I do with my money from now on? Stash it under the mattress?” quipped my mother, after she was told by yours truly not to trust financial institutions completely.
Rrrrright.
Like many structured notes investors here, my mum has lost her confidence in financial institutions, or their staff, to be exact.
About two years ago, my mum went down to a certain financial institution to “re-deposit” her fixed deposit. She does that religiously every year, to ensure that she gets a better interest rate. (If you don’t know this yet, banks will give you a higher interest rate if you call at the banks personally. You withdraw the fixed deposit upon maturity and bank it in again as “fresh funds” to enjoy the better rates. Fixed deposits that are automatically renewed get a lower deposit rate. Don’t ask me why, it’s really a stupid and unnecessary policy.)
So it was during that fateful visit that she was convinced by a sales staff to switch to a product that delivers higher returns.
Yes I know what you’re thinking – serves her right for being so greedy! Now, my mother is your average neighbourhood aunty whose knowledge of bank products is limited to saving and fixed deposits. She did not go to school and has not heard of “cheem” terms like structured notes, credit events, principal guaranteed, underlying securities etc etc etc.
“Aunty don’t worry lah, the product is very safe,” the sales staff assured her. “The returns are 5%, you cannot get that kind of interest on fixed deposits!”
After some reassurance, my mum was sold. She signed on the dotted line based on trust and plonked $10,000 into the notes.
The rest is history.
Technically, my mum hasn’t lost the entire value of her investment. The structured notes she bought were not part of the series that were affected by the fall of Lehman Brothers. But the financial institution which distributed the notes subsequently sent her a letter saying that “credit events have occured in relation to the reference entities under the original underlying assets” (whatever that means!) and that the market value of the notes has nose-dived.
The letter was signed off as “Yours faithfully, Wealth Management, The-Financial-Institition-That-Sold-You-The-Toxic-Stuff. This is a computer-generated letter. No signature is required.”
So much for accountability and personable customer service! Is it that difficult to put a name down so that your customer can call you up and ask you what-the-hell the letter means?
We now have zilch faith in this financial institution, especially after it failed to respond to our request to arrange for a meeting (I had called up the institution to complain that it should not have sold the notes to my mum who didn’t understand what she had bought into).
My mum has been spooked by this incident. And I now insist that she brings me along whenever she needs to go to the bank for any transaction. A few months ago, she closed her account at one bank and moved the funds to another bank. I grilled the poor bank staff whenever he mentioned banking terms that are not in my everyday vocabulary. My mum felt sorry for him but I guess one can never be too careful where money matters are concerned.
On the recent episode of Talking Point, Ai Boon, who’s from The Association of Banks in Singapore, said the structured notes saga has been a “wake-up call” for the industry. I certainly hope it’s also the case for consumers, many of whom have paid the price for ignorance.
It is a painful way for consumers like my mum to learn that they cannot take what the bank staff tell you at face value. We’ve since been reminded umpteem times that this is a “buyer beware” regime, so the next time any financial institution or financial advisory staff try to sell you something, please make sure you know what you’re in for. The fine print is there for a reason. Read it! And if you don’t understand the product, RUN AWAY from it!!!
Or keep your money under the mattress, it’s probably safer!